integrated communication
© Knowledge and
understanding forms the basis for trust and acceptance what leads to
support respectively to achieve the goals set.
© The principal purpose
of communication is the dismantling of discrepancies in the field of
tension between vision, image and culture.
©
Integrated communication puts the management process of integration into
the centre, i.e. it bases on the understanding that a standardized,
congruent perception without opposition is the basis in order to provoke
decisions within receivers respectively
customers.
© Integrated
communication tunes all measures within the following sub ranges on
each other:
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marketing
